The dessert counter at Shelly's Sweet Shoppe and Shelly standing with a sampling of her desserts.

Shelly’s Sweet Shoppe is a locally owned, home-town bakery.  Launched in November 2017, Shelly’s Sweet Shoppe has been over 25 years in the making and the realization of a life-long dream for bakery owner Shelly Roberts and we are just getting started!

Our beginnings were humble and nearly by chance that a 10 year old girl would find her passion for baking when her Mom showed her how to make her very first batch of chocolate chip cookies as a way to help around the house.  You might wonder how this was really a “help”?  Well, with four kids at home (two of them ever-hungry boys), cookies were a favorite dessert after dinner (no more than three please)!  Shelly has been baking cookies and sweet treats ever since and loving every minute of it.  Whether it’s for friends or family, sharing these home baked treats and seeing the smiles cross their faces, is what is truly at the core of Shelly’s love for baking.

One thing is for sure, no one accomplishes anything alone.  It has taken a village to get to this place and without the help of a loving family, this would not be possible.  Shelly lives in West Irondequoit with her husband of 23 years and two children.  Many hands make light work, as the saying goes, and the same can be said for helping this dream become a reality!


**This venture is dedicated to my loving father who always encouraged me to think with my heart and take a chance on doing what I love  (and he loved my cookies too)!


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